Shortlist Judge / Visual Essay / Explainer

Xoana Herrera


Xoana Herrera is an Argentinian director, designer and illustrator based in Los Angeles, CA, she finished her studies in the University of Buenos Aires.
She loves to find ways to create simple solutions, she gives a huge importance to color, shapes and loves create characters.
She defines her style by the delicate use of geometric shapes to create joyful characters and colorful backgrounds. Before landing in LA, she worked for a number of different studios in both Argentina and Europe.

She currently works as an Art Director with the amazing and talented people at Buck.