Shortlist Judge / Interactive / Experiential

Claudia Chagui


Claudia works in technology and design to create exceptional brand experiences that whether pop-up or permanent, engage their audience. Her work fuses her experience in motion design with future technologies, often in the context of public spaces, digital products and brand environments.

She is currently a Creative Director at SID LEE, leading the agency’s Experience Design practice for global advertising campaigns and brand design environments. She previously worked at Fake Love, a design-driven experiential agency, leading a team of designers and technologists who create unconventional, immersive and artistic projects.

Throughout her career, Claudia has collaborated with global brands such as Google, Nike, Hermes, Disney, Crayola and Stella Artois. On her down time you can find her cycling around the city, or to the beach just outside Brooklyn.